Meet JoAnna

Deep industry experience with the heart of an entrepreneur

• 25+ years leading marketing and innovation projects on the corporate side.
• Proven expertise advising leaders on customer insights-based growth strategies using a unique process adapted from some of the world’s best innovation thought leaders.
• Having proven the process with great success speeding up concepts inside corporations, founded Jonquil Ridge in 2020 to expand services to businesses of all sizes.

Intellectual curiosity with a drive to keep expanding the breadth of my experience

• Industry expertise includes medical device implantables and office procedures, software, sensor-based technologies, health care provider side, and consumer healthcare in seven different clinical areas and counting.
• Company types include fast-growing medium-sized companies, complex Fortune 500 companies, a non-profit healthcare giant, start-ups in the dotcom boom era, and an international brand expansion.
• Role capabilities include strategy consulting, market research, upstream marketing, downstream/market development, and marketing communications.

Proven track record of results with a pedigree you can trust

• Earned reputation as one who delivers innovative ideas, strategic vision, and tactical execution that increase sales, brand awareness and customer satisfaction.
• Hold four patents as a result of my work with Boston Scientific’s engineers and have been honored with numerous individual and team leadership awards for marketing excellence at Medtronic and Boston Scientific.
• Hold a BA in Liberal Arts from Northwestern University and an MBA in Business Strategy and Marketing from the University of Minnesota.

Committed to chasing my passions both professionally and personally

• Happily married for 15 years and counting, the mother of two lovely and talented children, and a newly recruited dog mom to a feisty Goldendoodle.
• Passionate photographer, an avid reader of mysteries and historical fiction, and an enthusiastic traveler with 49 states and 22 countries under my belt.
• Volunteer with WomenVenture and Minnesota Council for Gifted and Talented.
• Root for Northwestern Wildcats football and Cubs baseball.
• Based in Minneapolis-St. Paul, Minnesota.