Jonquil Ridge Innovation
Blending market research and market strategy to advise medical technology leaders who know where to play unlock how to win
Bring Me Your Problems, Not Your Solutions “I’m so sorry,” said Eric*, my new client. “I don’t have a brief to send you or anything. We’re just not there yet.” He had just finished Week Two at his new gig. Of course he didn’t have a brief yet! I wouldn’t expect him to. What he …
The Jonquil Ridge Innovation Framework A few years ago, I was on the treadmill at a random chain hotel in Laredo, Texas. It was city #2 in a whirlwind research trip that had us crisscrossing the country and spending time with physicians and nurses reviewing a remote patient management system prototype we’d just spent six …
The Power of Being Impatient “When you open up the web browser and log on to this system, what jobs do you need to do?” I was facilitating one of my very first Design Sprints and asking the question to a potential user with our group of ten collaborators in the room. It felt like …
The English Major Approach to Naming When I was backpacking my way through Europe in college, my dear friend Renee and I got “lost” in Italy for a few days. We accidentally took the wrong train, went to a completely different destination than intended, and ended up in the cutest little bed and breakfast that …
Get the Data You Need to Find Your 2022 Momentum It’s Day 14 of the “new” year. Only two short weeks ago, I was ready to take on the new year by storm! I had goals, next steps, and a fancy schmancy new scorecard. I had my words of the year: MOMENTUM for Jonquil Ridge …
On New Year’s Resolutions and Insights Emergencies Many years ago, I was a few months into my first “real” job at Men’s Health Magazine, sitting in my living room sketching out the next ten years. I was an Editorial Assistant. I figured I could nail that in a year or two, proceed up the editorial …
Introducing… Jonquil Ridge Innovation! Twenty years ago this month, the wild and crazy entrepreneurial phase of my twenties ended with a bang. On the 20th anniversary of that spectacular splat, I’m thrilled to announce the launch of Jonquil Ridge Innovation — my new entrepreneurial adventure! My First Entrepreneurial Phase When I graduated from college, I …
