FAQ

Jonquil Ridge Innovation is a boutique consulting firm specializing in blending market research and market strategy for medical technology clients. We help med tech leaders who know where to play unlock how to win.

Our standard process includes four phases.

• Craft: Craft your plan and prioritize key decisions needed. Learn More
• Clarify: Clarify the insights to fuel your innovation. Learn More
• Conceptualize: Conceptualize potential solutions to the challenge. Learn More
• Catalyze: Catalyze the insights-based action plan of next steps. Learn More

We offer three core services, each of which employs our four-phase process.

• Opportunity Identification: Find the right opportunities in a market landscape. Learn More
• Product/Service Concept Development: Create a new product/service concept. Learn More
• Go-To-Market Strategy Development: Plan a launch strategy. Learn More

Schedule your free 30-minute consult to chat with JoAnna about creating your annual blueprint or to request a project quote! 

If you’re uttering any phrases like this, it’s time for a conversation about creating your annual blueprint or requesting a project quote! 

• “I need a strategy, and I need help thinking through where to start. What’s the bigger picture here? Which insights projects are the ones that will really pay off for me? I need help thinking strategically and planning to get the data we need and maximize the budget available.” Learn More
• “I need actionable voice-of-customer input—without a million-dollar price tag. We feel like we’re flying blind. We’re running fast, but I don’t know whether we’re solving the right problems or if our messages are landing the way we think they are. I need to dig deeper—quickly and without spending a small fortune.” Learn More
• “I need to develop and test a new concept in a process that gets the whole team bought in early. We have plenty of ideas bouncing around. But we don’t know which ones will resonate and which ones will flop. I need to build out and test these concepts. Plus, I need to be sure my cross-functional buddy doesn’t torpedo this!” Learn More
• “I need to execute, not chase fantasy strategies. We don’t have time to waste coming up with more airy-fairy fun ideas. After we conceptualize them, we need realistic, executable ways to keep up the momentum. I need help keeping them moving forward, too. I don’t have the bandwidth to carry it all through myself.” Learn More

The best ideas in the world will fail if they aren’t well-executed. Our action plans help you define the next steps to move your idea forward into execution with customer-insight informed strategies.

We can give specific advice for continuing to test and refine your concepts. Or, if you don’t have trusted vendors in the new areas or capacity on your team to create a creative brief, a market specification, or an investment case, we can lead those portions of the project as well, utilizing strategic partners, many of whom we have collaborated with for years.

Our services cover the full span of upstream, midstream, and downstream projects. We use our unique talents to ask great questions and use structured frameworks to help leaders and teams make progress faster.

We have happy clients who have used those skills to ask very early-stage questions and shape market and product strategies (also known as Upstream) as well as applying these to segmentation, positioning, messaging, and launch tactic development (Downstream). We’re open to any project type along the spectrum and especially love having a variety of challenges, so feel free to ask about our capabilities.

Read more here.

Leaders report more creative ideas tested, better and more innovative solutions developed, and much, much faster cycle time for innovation idea development. Leaders also report better team dynamics and an increased willingness to take risks that could pay off in a better solution.

“I seriously feel like we accomplished more in 3.5 days on this than we did in a year and a half of one-hour weekly meetings for another similar project. This was so great getting inputs, defining the problem, and solving with fast iterations and instant feedback!”

-Workshop Participant

For more perspective on insights clients have gained and how clients have felt about their work with JoAnna, please review the following.

• Our published case studies (link coming soon)
• The Recommendations section on JoAnna’s personal LinkedIn profile

Jonquil Ridge serves business leaders at companies of all sizes interested in accelerating growth strategies and new ideas within their organization. Project champions are often directors, vice presidents, or entrepreneurs from marketing, sales, professional education, or product development functions.

We believe we can be most helpful by creating long-term collaborations with our clients. Our goal is to have a core, focused group of clients for whom we do on-going insights advising and multiple projects per year. The better we get to know your culture and business, the more helpful we can be.

Yes, Jonquil Ridge Innovation currently has availability to start projects with new clients! We have capacity to support a limited number of projects each quarter, so reach out today to reserve your spot.

Jonquil Ridge is based in Minneapolis-St. Paul, Minnesota. We are open to considering interesting engagements anywhere in the U.S. and have strategic partners who can support global market research. 

Founder JoAnna Trapp Simpson has deep experience working on healthcare technology projects. Therefore, we focus on those areas. Please set up a FREE 30-minute initial consult to discuss in greater detail.

To make initial contact, please submit a request for a free initial consult call, request a project quotation, or email us at info@jonquilridge.com.

JoAnna Trapp Simpson is the owner of Jonquil Ridge Innovation. After more than 25 years leading marketing and innovation projects on the corporate side, she founded Jonquil Ridge Innovation in 2020. She has had great success speeding up strategies inside corporations and now wants to expand her services to businesses of all sizes through Jonquil Ridge. Read more about JoAnna’s background in About Us.

Jonquil Ridge Innovation offers Innovation Lab Experience™ workshops either in person or virtually. If your team is spread out in multiple cities, we have found it holds distinct benefits for everyone to be on the call from the comfort of their own spaces. It also saves considerable travels costs and reduces the time commitment therefore enabling sales team members to contribute early and often in the process.

If travel is less of an issue for your team, we also offer in-person concepting workshops. We have found them to be especially helpful for new product concept accelerators where team members have a need to sketch new potential solutions.

We are happy to discuss the right option for your team. The one firm rule we have is that either everyone is virtual, or everyone is in person.

Consider an engagement with Jonquil Ridge a way to jumpstart the first 80% of the work toward a new solution. You will not have the full solution ready to go, but you will have a very strong map of where you’re going and what it looks like when you get there. Yes, it will take time to finalize and launch the last 20% of that solution, but with the proven Jonquil Ridge Innovation process, you can accelerate the time to launch considerably.

Please see our Careers page for the most current information.